Short answer: NIVEA products are widely available across Asia. Beiersdorf (the maker of NIVEA) operates local affiliates, sells through national retail chains and pharmacies, and distributes heavily via regional e‑commerce platforms — with local production and R&D capacity targeted to Asian markets. (Beiersdorf.co.th)

More detail and practical notes

• Company footprint: Beiersdorf lists country affiliates and local NIVEA sites across Asia (China, India, Japan, South Korea, Thailand, Malaysia, Philippines, Singapore, Pakistan, etc.), so market presence is national in most Asian countries. If you want country‑specific contact pages, use the Beiersdorf / NIVEA country sites. (Beiersdorf.co.th)

• Manufacturing & localisation: Beiersdorf expanded production in Thailand to supply Southeast Asia (Thailand, Indonesia, Vietnam, Malaysia, Singapore and beyond). That factory also develops product variants for Asian consumers. This supports broader availability in SEA. (premiumbeautynews.com)

• E‑commerce and retail channels: In major Asian markets NIVEA is sold through:

  • Chinese platforms (JD.com, cross‑border JD Worldwide; also Tmall/Taobao and other marketplaces). (cosmeticsbusiness.com)
  • Regional marketplaces in Southeast Asia (Lazada, Shopee), national supermarket/drugstore chains, and pharmacy/beauty retailers.
  • Local Amazon sites where available and national online pharmacies/retailers.

• Market dynamics: NIVEA remains a core mass‑market brand for Beiersdorf in Asia; performance varies by country and segment (Beiersdorf reports growth in emerging markets and some regional variation such as fluctuations in China). For the most current stock, promotions, or availability of specific SKUs (e.g., NIVEA Cream, sunscreen lines, men’s grooming, or locally formulated variants), check the country site or leading local retailers. (Reuters.com)

If you want, I can:

• Look up availability of a specific NIVEA product (e.g., NIVEA Sun SPF 50, NIVEA Soft, NIVEA Men shaving foam) in a specific Asian country and list retailers or links to buy (I’ll check local e‑commerce and the country NIVEA site).