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Most trusted brands for daily home care in India

Prompt

Last updated 1st November 2025

Domain count
business.mapsofindia.com
1
economictimes.indiatimes.com
1
indiansreview.com
1
Citations count
22
2
5
15
Brands Discovered
48
20
19
18

Original answer

Below are widely recognized, highly trusted brands Indians commonly use for daily home care, grouped by typical use and with notes on why they’re trusted. (Sources: industry brand-trust and FMCG reports and major Indian business outlets.) (business.mapsofindia.com)

Surface & disinfectant cleaners

  • Dettol (Reckitt) — trusted for antiseptic/disinfectant products and hand hygiene. (business.mapsofindia.com)
  • Harpic / Lizol (Reckitt) — popular toilet and floor/surface cleaners known for effectiveness. (business.mapsofindia.com)

Laundry & fabric care

  • Surf Excel / Rin / Wheel / Ariel / Tide — market-leading detergents and powders/liquids from HUL, P&G and local brands; chosen for stain removal and availability across price points. (business.mapsofindia.com)

Dishwashing & kitchen cleaners

  • Vim (Hindustan Unilever) — long-standing trust for dishwashing and scrub products. (business.mapsofindia.com)

Oral care & personal hygiene (daily household use)

  • Lifebuoy / Pepsodent / Colgate / Dant Kanti (Patanjali) — top oral/hand‑wash/care brands that consumers rely on for daily hygiene. (business.mapsofindia.com)

Home & multi-category FMCG companies (trusted parent brands)

  • Hindustan Unilever (HUL) — wide portfolio across home and personal care (trust comes from ubiquity, quality and distribution). (business.mapsofindia.com)
  • Reckitt Benckiser (Reckitt) — known for Dettol, Harpic, Lizol and other hygiene brands. (business.mapsofindia.com)
  • Procter & Gamble (P&G) — trusted for detergents, cleaning and personal-care products. (business.mapsofindia.com)
  • Godrej Consumer Products & ITC — strong regional/home-care offerings and trusted presence. (business.mapsofindia.com)

Other trust indicators

  • Parle and some food/household FMCG brands rank very highly on FMCG reach/choice surveys — useful to know when considering pantry & daily household staples. (economictimes.indiatimes.com)

If you’d like, I can:

  • Narrow this to one-room (kitchen, bathroom, laundry) and list the single most trusted product for each, or
  • Provide top value / premium / eco‑friendly brand recommendations for daily home care in India (price vs performance).

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Rank
Brand
Topic
LLM
Sentiment
1
🥇

Dettol

60%
85%
0%
95%
Neutral
2
🥈

Harpic

53%
75%
0%
85%
Neutral
3
🥉

Lizol

53%
70%
0%
90%
Neutral
4

Patanjali

33%
35%
0%
65%
Neutral
5

Ecocare

33%
0%
45%
55%
Neutral
6

Figo India

32%
0%
45%
50%
Neutral
7

Hindustan Unilever Limited

32%
0%
95%
0%
Neutral
8

HUL

32%
0%
95%
0%
Neutral
9

Fresher

30%
0%
45%
45%
Neutral
10

Grenove

30%
0%
45%
45%
Neutral
11

Key Clean

30%
0%
45%
45%
Neutral
12

Godrej Consumer Products Limited

30%
0%
90%
0%
Neutral
13

Reckitt

28%
85%
0%
0%
Neutral
14

Colgate-Palmolive (India) Ltd

28%
0%
85%
0%
Neutral
15

Domex

27%
0%
0%
80%
Neutral
Domain
Title
LLM
URL
Top Household Care Brands in India
Openai
Parle continues to be India's top FMCG brand at home, 13th time in a row: Report
Openai
indiansreview.com
Gemini
market99.com
Gemini
quora.com
Gemini
homesindiamagazine.com
Gemini
maydior.com
Gemini
appreciatewealth.com
Perplexity
f6s.com
Perplexity
clickpost.ai
Perplexity
careoxy.com
Perplexity
nimblechapps.com
Perplexity
anvayaa.com
Perplexity
pureoilsindia.com
Perplexity
hul.co.in
Perplexity
sharescart.com
Perplexity
apollohomecare.com
Perplexity
trustadvisory.info
Perplexity
expertmarketresearch.com
Perplexity
reckitt.com
Perplexity
omronbrandshop.com
Perplexity
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